The quest for fitness is often perceived as drudgery. Uninteresting, painful, and a chore. Well, it can be that, BUT, it doesn't have to be. Here's a great example of something that not only gets people to move more, it also is creative and entertaining.
Beyond this example, try thinking of other ways to make exercise more enjoyable. Try dance (all varieties), martial arts, group exercise, socializing while exercising (cycling, running, walking, etc. with others).
Exercise is simply something that is physically challanging to do. That can take many forms and if it's fun to do, it's easier to chose to do it.
Enjoy getting fit. Find the fun.
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